Brand: Smokey Bear Original 1970 forest fire prevention advertising sticker featuring Smokey Bear in jeans and ranger hat breaking wooden matches across his knee. Multi-color die-cut sticker is still attached to its square backing card, designed to be displayed on the diagonal like a diamond. Theme: U.S. Forest Service wildfire prevention / government safety campaign collectible. Printed text along the front bottom edge reads: "Forest Service — U.S. Dept. of Agriculture 71-CFFP-6". Additional printing on the front bottom edge reads: "© GPO 1970 O-404-597". Compact vintage paper sticker suitable for framing, scrapbooks, or Smokey Bear memorabilia displays.