Perfect chance to add this Novelty Ruler to your collection at a great price and free shipping. This is a paper ruler That was distributed by the US Forest Service in the 1960s. You get 2 rulers for one price. This was given out at parks and events to help promote the prevention of Forest Fires . This has Smokey on the front and says, "Smokey, Our Most Shameful, Waste!". Remember, only you can prevent forest fires! Thick gauge paper ruler on the back. This has some age to it and looks to be 1960s This was stored dry for years in a box. Each is about is about 6.2" inches across and 2.5" high. This one is in great shape, this is nice, near but not perfect, some very minor blems, but again, they were never perfect, but close.. These are for collectors and are for display, they are fragile. Why we have best offer, "BEST OFFER" = buying one item, little to no discount, buying multiple items,yes, feel free to make a reasonable offer, some people ask for 20%- 50% discount on one item, we will, in most cases, decline that offer, if you see we have 5, 10 or 20 of an item, then I am able to discount if you buy many (1 is not many), or please feel free to mix and match and make all offers at once, so we can determine all of our costs and either accept you offer or make a reasonable counter.i.e. Item is selling for $18 and you make an offer for $9= declined. if we have 20 items and you make an offer of $9 each, we may consider, or at least come back with a price we can do. Thanks for understanding and we are just trying to make the price work for both of us so we can make the transaction a pleasant one for all. Nice condition and never used so take advantage of this neat find I would think these are best for Display, as they are now collectors Items. Tough to find item. Any person wanting to add to their Vintage Smokey the Bear collection should bid on this on as it is being offer at a great price and free shipping Watch for a large amount of Advertising Collector items etc being put up for sale over the next few weeks. I have been a member since 1998 and have sold thousands of items on EBAY. Buy with confidence I describe the items as best I can, but ask questions if needed. After I get payment, the item ships. (3-5 days US) 6-12 days to you. Currently I accept paypal. No discounting on one item, but find a few and make a fair deal. So find something and mix and match and save. Please feel free to ask any and many questions before you bid. Free shipping in the USA. I will email you within a day or two of the auction close. Please view all our auctions as we are putting up hundreds of collectibles and watches in the next few months.